Statement of Intent

Statement of Intent – Website

I will be making a website with synergy to my music video. I am doing this by including the same colour motifs in both my video and website whilst having images of my artist on location at the video shoot around the page. I was inspired to carry the motifs from the video to the website from American artist Travis Scott and his website which features a lead image of a screenshot of his most recent music video.  This will reflect a fun yet professional feeling to the video. The bright and pastel colours used throughout reinforce the feeling of youth throughout. As young people are my target audience I believe that this is ideal for the products I have created to fulfil the brief set. Furthermore to this I have promoted a full album that will be soon released with my video being a teaser from this, allowing a smooth link between the creation of the video and the website. 

The home page, features a lead image of my artist on location on the music video creating convergence. Adjacent to this there is a biography about my artist. This is highly conventional as during my research I found many music websites including pop-star Rhianna. There will be a music player of the latest single from the artist, with is the same song I have used in my video, reinforcing convergence. The home page is also conventional by including the artists discography. I have taken some other images of both the artist and nature which I will use as album art for EP's. This conventional element reinforces the artist's identity and draws in audience members who may have listened to her previous work. Rita Ora's website included a long list of tour dates and links to buy tickets. This inspired me to do the same as I have included this element myself. This creates an air of success and excitement on the website as audience members can find their nearest venue. This section aligns with the colour palette of the composition reinforcing the artists identity.

My second page is labelled as 'Media Library.' This features my longer audio-visual content, my additional audio-visual content and a photo library. For the additional audio-visual content I have created a Promo for the upcoming album that is referenced through the website. The Promo features behind the scenes clips and bloopers. The video has another song by Mura Masa which strengths the idea of the artist having more content to be released. I filmed this content over several days which reinforces this idea. This creates para- social intimacy between the audience and the artist as this allows the video to become social currency. The fast cutting rate appeals to my target audience as it is conventional of the genre.

Each of these products have obvious synergy with similar visual aids and the song. The Promotional video and the Behind the Scenes video include clips from the music video itself as well as clips filmed on the same day where they discuss experiences filming and working together.

These two products have clear synergy as the colour palettes match throughout all the videos and the website. They all share the same style which is conventional in the pop genre with the same Artist Logo seen throughout. 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

All my media products, my videos and website are examples of digitally convergent media due to the clear sense of  synergy which is seen through the bright colour pallets and fonts. This creates an idea of youth and love which are strong themes seen throughout the videos.  The warm colours of the oranges, yellows and pinks are all strong throughout all the media products and reinforce this message. This is highly conventional in pop music which will appeal to my target audience.