Song Choice

What If I Go? – Mura Masa

I have chosen this song due to its upbeat rhythm section and counter melodies. The keyboard roots the song whilst steel drums reinforce a warm summer feeling to the verses. However, the chorus changes the genre from pop to dance-pop [as it moves away from the dancehall and R&B feeling. This happens as the vocals change and become distorted as electronic bass noises come in playing over bells and other percussion instruments. The vocals sung by Bonzai are in major as she sings lyrics about love and loyalty. The song has a distinct feeling to the track that is often found with Mura Masa tracks. As the producer he can chose his own instrumentation which often reflects the diverse nature of the UK, the country he was raised in. I have chosen this song as the artist has worked with the likes of Charli XCX and A$AP Rocky, two artists that are signed to Sony and popular within the pop genre. The Track itself is 3.15 staying close to the brief. The Artist is 23 and is within the target audience I am trying to reach therefore, knows what young people want to listen to. At 20 he was nominated for Best Dance Video – Newcomer at the UK Music Video Awards, as Dance is a sub-genre of pop it is clear that this song is a strong choice of track. The track was also chosen as track of the week on Radio 1 reinforcing the genre further.