Music Video Directors

Yoni Lappin

·     London based

·     Director + photographer 

·     Fashion, music, documentary, commercial

·     Has worked with Artists such as: Mura Massa, A$ASP Rocky, Charli XCX, Desiigner

·     Photographer for Vogue, Converse, JW Anderson.

·     Created his own short films – “Love The Time”

·     Was brought up in New York however has Swedish heritage.

·     Famed for his use of nostalgia amongst youth culture, predominantly in London

·     Gained prevalence and fame over his Lenticular Printing technique 

§ Different photographs are taken and placed alternately creating a sense of depth 

Chris Milk

·     American, born in Glen Cove New York

·     Studied Music and Film at the University of California 

·     Entrepreneur, innovator, director, photographer, immersive artist.

·     Directed for U2, Kanye West, Green Day, The Chemical brothers and many more

·     Kanye’s All Falls Down video was shot entirely in first person as it followed the narrative of Kanye taking his girlfriend to catch a plane. Working with Ye again on the Touch the Sky video as the budget soared to over $1 million whilst paying homage to Evel Knievel, one of Milk’s childhood heroes. 

·     In 2010 the Johnny Cash Project was launched set to the song of Aint No Grave. Fans could submit their own drawn frames to be curated. As a result, the video is constantly being evolved. Users can select different styles of frames in order to watch the video or select by highest votes allowing the fans to connect with cash posthumously

·     Milk created a VR experience in collaboration with Beck allowing his fans to watch a live streamed concert through 360 cameras with their computer mouse changing the view on display. 

·     In 2014 he founded VR company Within in order to create documentaries, narratives and share live experiences