Music Video Conventions

Conventional Music Video Aspects 

·     Often female

-       Perceived to be attractive by both males and females

-      Performer genders vary depending on narrative / performative ratios

·     Costume varies on Artist 

-      Often Iconic 

-      Relates to song and narrative

-      Fashionable – often designer

-      Colour palettes are important

·     Lighting is often high key (natural/artificial)

-      Balanced ratio of lighting styles

-      Lighting creates a hierarchy

·     Props complement narrative/ performance

·     Location complements narrative/ performance

·     Iconography – Dance / lip syncing

·     Often cyclical

-      Todorov’s curve theory.

-      Linear / non-linear