Logo for Production Company Bams Beats

My Logo and Company Name

My logo's colour palette uses bold, bright reds and oranges. These warm colours attract the younger target audience of 16-25 year olds following the set brief. The warm colours share many of the same summery connotations of the composition I have chosen. I chose the red circle as it is also used in the Atlantic records logo, a company with a similar remit as my own. I also took inspiration form popular culture for the main logo looking at different products. The chocolate brand "M&Ms" are a household name and are a brand who resonate with my target audience. The headphones also reflect the dance-pop style of the music I will be using as they signify the genre and reinforce my target audience. The font and typography keep my target audience at the focal point of design. The font ‘Bauhaus 93’ follows a sans serif style which is popular among young people. The colloquial use of “BAMS,” without the apostrophe reinforces my target audience further. I tried the logo with the correct punctuation however, I believed it did not fit with my companied branding.